PRC DIGITAL MEDIA DOCUMENTS SAVE THE ST. JOHNS RIVER TOUR
13 Video News Releases, and two live shots in 13 days were just some of the media generated by PRC Digital Media during a trip down the 310-mile length of the St. Johns River.
In addition, they supplied scores of still photographs to social media and newspapers across the State of Florida. The St. Johns Riverkeeper organized the tour to bring awareness of the threats to Florida’s great river and to connect with citizens and groups along the entire length of the river.
Ray Hays and Jesse Hanson traveled by boat alongside kayaks and canoes during the day and wrote, edited, and posted a 2 to 5 minute video news report every night. In addition, they carried a LiveU transmitter to do live news interviews from the river. Morning news anchors interviewed Riverkeeper Lisa Rinaman about the journey while it was in progress.