250-A Park Street, Jacksonville, FL 32204 | (904) 354-1500

About PRC Digital Media

About PRC Digital Media

More than 25 years of experience!

Converting Information Into Knowledge

The results speak for themselves

Client Testimonials


250-A Park Street,
Jacksonville, FL 32204


Since 1988, PRC Digital Media has helped hundreds of clients produce programs that change behavior and create opportunities to grow. We are an experienced team of communicators using our talent, skills, and experience to achieve grand results.



The path to understanding is guided through the art of storytelling. Ideas must be moved from one mind to another. Whether it is information that is essential to personal safety, or a concept that sways public opinion, how the elements of a story are presented must match how the audience will perceive them.

PRC Digital Media seeks to understand the audience and then craft the message to be understood by them. Anyone can learn to manipulate technology, but it is through decades of blending media and message that we have learned how to lead viewers to that “aha moment” when information converts to knowledge.


Why Choose Us?

We help our clients achieve their goals through effective communication.

For more than a quarter century, we have helped companies with efficiency, employee performance, improving sales, reducing liability, and solidifying brand awareness.

Our process is an established path to success.

Collaboration is the key to achieving your goals. By partnering on the initial concept, designing a plan that is both practical and timely, and communicating milestones, there is clarity of purpose, progress, and no unwelcome surprises.

Our approach to instruction and selling share the common element of changing minds. We understand that to get a customer to buy, you must convince them of your value proposition. Likewise, training employees to improve skills or change behavior, requires them to accept information and connect it to their knowledge base.

The results will speak for themselves. Whether it is improving safety or environmental compliance, advertising, solving maintenance issues, or introducing new procedures, we help our clients achieve their goals through the power of digital media.

Value is measured in saving lives, saving money, or improving human performance. While we have received scores of national and international awards recognizing our work, it is the clients who return to us time and again whom we prize above all else. Your story is waiting to be told -- let PRC help you tell it.


Ray Hays – President

Jacksonville Film Office
Lifetime Achievement Award

In a television career begun in 1969, Ray has had many varied roles.  Producer, Director, and Videographer, are among the ones recognized with four Emmys awarded for broadcast work.  His first job was as a studio cameraman at the age of 15.  He worked in studios and on location as part of a then revolutionary “Mini” mobile unit winning praise from the Ford Foundation and the Corporation for Public Broadcasting.

He developed skills as a cinematographer filming and editing feature stories, and documentaries.  By the age of 18 he was directing a live nightly broadcast TV show and co-produced a six-part medical series.  In 1973 he was the Senior Director and Field Producer helping to establish the first statewide Public Television network, Florida Public Broadcasting.  He returned to Jacksonville to produce and direct many projects for WJCT.  In 1980 he moved to WJXT to help produce what would become the most successful PM Magazine show in the country.  That show scored higher ratings (40 share), won more national awards, and distributed a higher percentage of national stories than any of the more than 100 stations in the program Co-op.  While at WJXT, Ray’s work garnered two of his four Emmy’s and several other awards.  He worked for CBS Sports and as a contract tape operator before moving into business ownership.In 1988 he incorporated Producers Resource Center to be just what the name implies; a source of television professionals, production equipment, and expertise, for turning ideas into actions and goals into achievements.  The company has pioneered interactive media since its first effort in 1991 for Barnett Banks.  PRC’s leadership in that area led to renaming the company PRC Digital Media in 1998.  Ray helped pioneer interactive multimedia training with the US Navy and Marine Corps. He has extensive experience with Environmental compliance and Safety training for a variety of industries.  Ray’s knowledge of the media industry and wide experience with corporate and civic leaders has made PRC respectful of the pressures of today’s business environment.  “Every decision we make is based on enhancing the value of our service to our clients”, Ray says.  “We are more interested in having a positive effect on our client’s success than anything else.  That’s why they return again and again.”

Ray is President of the Pagoda SL Group for the classic Mercedes-Benz, Past President of the Downtown Council and served on the Jacksonville Film Commission and as Vice President of the Florida Motion Picture & Television Association.  He is a member the Society of Environmental Journalists, the National Academy of Television Arts & Sciences, the Media Communications Association International, and a Charter member of the Florida Defense Contractors Association.  The City of Jacksonville honored Ray with the Film Industry Lifetime Achievement Award in 2013.  He was voted the overall Small Business Leader of the Year for the Chamber of Commerce in 2001.  Ray is a licensed pilot who enjoys restoring and driving classic cars.

Chris Linke, Media Designer / Editor

It takes a creative eye and a craftsman’s skill to maximize the potential of post-production. Chris has the skills in both editing and graphic design to create a blend of images and sound that drives a message like Tiger Woods drives a tee shot. If you want your production to sparkle and to get the desired reaction out of your audience, then Chris is the man to see. His extensive background in video production brings an elegant quality to the production of DVD and CD-ROM titles. Chris has authored scores of interactive titles for companies in manufacturing, service, and software, and for purposes from sales to training.

Chris, our self-described “Pixel Pusher”, came to the PRC Team with award-winning experience. He produced sports programming for WJXT-TV and made documentaries for legal, marketing, and broadcast purposes. His graphic design and animation skills dovetail nicely with his editing skills to create effective visual communication. At PRC his editing skills have helped garner national awards for Documentaries including The Green MonsterThe Revenge of the River, and the Emmy-winning Kiss of Life. For digital media design, his credits include the sports page for WJXT-TV, the home sites for Video Law Services, Concepts in Focus, Speakers for Life, and of course PRC. He is personally happiest when making any production better than it was supposed to be. After all that, it hardly needs to be said that he’s smart too. A Magna Cum Laude graduate of the University of North Florida, Chris majored in broadcasting and minored in criminology. Chris was also a sergeant in the U.S. Army, serving first as a watercraft operator, then later as a cargo documentation technician.

When not making digital media and TV, he enjoys a happy life with his wife, Lorena, and children, Christopher and Rigel.


Our Studio

We are the Producer’s Resource Center.

Schedule a tour of our studio and facility by contacting us today.


Sound Stage

  • 47’17 paintable hard cyc w/5 ft. radius
  • 8-1500 watt pre-hung cyc lights
  • 20’x15′ framed chroma-key green screen
  • Drive in access onto cyc area
  • 3 phase/400 amp=1200 amp with cam-lock mount and 12 wall outlets
  • 16′ scaffold and 12′ ladder (roll around)
  • Lighting grid at 17′
  • 360 curtains
  • Roll in stage 12′ x 10′
  • 24/7 security cameras
  • Two background roll in walls (stone and brick) 15′ high x 20′ long

Facility Area 

  • Casting room / office
  • Client viewing room off stage with monitor access
  • Conference room
  • Wardrobe and Makeup Room
  • Production crew available
  • Reception / lunch area
  • Security gate (electric and swing-back load-in area)
  • Green Room with private bathroom
  • Direct load in to Wardrobe and Makeup Room
  • High speed WiFi
  • Full kitchen attached lunch area (seats 35+)
  • One 12 foot drive in bay door
  • One 10 foot high dock bay door


  • 70+ spaces (front, back and side)
  • 100 x 110 grass lot in back

Props and Scenery Area

  • Custom or pre-built sets, scenery and props
  • 100+ flats, pre-built in various sizes and styles
  • Rental and storage available

Your story is waiting to be told -
let PRC Digital Media breathe life into it.

We’ll put your story online, on demand, on time, on budget, and on point. Our team will give a voice to your passions by visualizing your authentic, unique story.


My experience with PRC Digital Media has been very positive. PRC knows how to tell a story in a clear and compelling way. The staff are knowledgeable and reliable. They put people at ease before going on camera.

Jim G. | Jacksonville, FL

in touch

250-A Park Street,
Jacksonville, FL 32204

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